GE wanted to make lighting relevant. How do you spur people to think about light bulbs when they couldn't care less? The team I worked with responded with a "design with light" concept, capitalizing on the popularity of the interior design craze.
I was lead writer on the campaign centerpiece, WhatsYourLightingStyle.com. This interactive, 3D website featured integrated video and one-of-a-kind design elements. At the time, the use of Flash technology was innovative. The site was nominated for Webby and SXSW Interactive awards, among others.
WhatsYourLightingStyle.com included an interactive house where visitors could explore rooms and learn how to create different design styles with lighting.
This coffee table book is one of my favorite pieces associated with the What's Your Lighting Style? campaign. Beyond the fact that it's beautiful, it offered a valuable writing experience.
I was excited but nervous to be assigned the introduction to the book. It turned out to be one of those rare moments, where the writing and ideas flowed despite being in unfamiliar territory. That experience taught me how to better harness nervous energy to make my writing more effective.
Facebook provided the ideal platform for the "design with light" concept. I was involved with nearly every aspect of the social campaign, developing content and propelling the conversation. This custom FBML tab was one of many that an art director and I developed for a six month campaign.
A custom widget placed on ElleDecor.com, HGTV.com, and ReadyMade.com. This application featured a quiz and design tips for setting various moods through interior design.
A rich media banner series promoting WhatsYourLightingStyle.com. I loved the headline convention. It worked well for every design style associated with the campaign.
