This campaign was a creative writer's dream. I was lucky to work with the art director who came up with the idea of forming a Mustaches for Kids chapter in Akron. What could be more fun than growing mustaches to help kids? We collaborated to develop the branding and promo campaign for the chapter. The best part: devising a treasure trove of words containing "stache."
This poster was placed throughout Akron to encourage participation. We also spread the word through social media.
Facebook served as the perfect gateway for chapter communications. In addition to this custom tab, we supplied inspiration through status updates, imagery and video.
We also set up M4KAkron.org to house content and provide another path for supporters to donate cash for kids. After all, there are some people left who aren't on Facebook.
