The culmination of many years promoting a "design with light" concept for GE Lighting, the GE Mood Lighting Cam for iPhone was one of my favorite projects. Developing the app was a nice balance of digital education and creative execution. Working with an amazing team to strategize and produce the promotional campaign was the icing on the cake.
I was fortunate to develop two concepts used in the promotional campaign for the app. This concept worked to show how the app could change the mood in any room - a simple swipe and one room transforms into seven different decor landscapes.
Social media played a heavy role in promoting the app. In addtion to developing this custom Facebook tab, the copy team was charged with executing the Facebook ad campaign buy and optimization - 12,000 fans in two weeks.
The Mood Lighting Cam was actually two apps in one. The challenge was to highlight camera and light bulb finder functionality without making the app seem confusing. This landing page promoted the app at GELighting.com to capitalize on site traffic.
I've produced numerous online banners - rich and static. This expandable banner was a first. To be honest, I thought the banners would be annoying, but the user actually had to click for it to expand. This campaign performed like no other with a 4.19% expansion rate.
Ad placed in design-enthusiast pub, ReadyMade.
