This was the perfect account for me to serve as a lead writer. My motherhood status made me the target audience so developing the branding and messaging was intuitive. It was also refreshing to work with a client that truly lived up to their brand promise.
A full-page ad placed in Northeast Ohio print publications.
A blog offered the perfect platform for serving up practical parenting advice. After developing main page copy, I provided a guide for thematic content. That's one of the big challenges clients face with blogs: figuring out what to talk about and how to consistently fill the content pipeline.
