In addition to working on large accounts like GE, I've served as lead writer on several small business accounts. It was a great balance. Vaccaro's offered tasty Italian food and a chance to manage all aspects of a social campaign.
This custom Facebook tab gave users the flavor of the page upon first visit.
Status updates offered Italian food/wine trivia, event information, specials and exclusive menu features. Bi-weekly gift certificate giveaways were a great interaction builder.
A custom skin created for Twitter. I provided a content guide so restaurant owner, Raphael Vaccaro, could Tweet on the fly.
